7 Tips to build a dream team that will be successful in selling.

1. Practice openness to earn trust from team members.
2. Set a culture of customer centric selling. Inspire sales rep to go outside comfort zone and become customer centric.  Learn to ask new questions with customers.   Learn to understand customer’s pain points.   Learn to offer the right solutions and terms.   And learn to recover from failure because even best salesman sometime misses a deal with customer.
3. Give your team a customer-centric selling technology like CRM that they can collaborate plans, execute plans, review customer history, and act promptly to indicators/reminders.
4. Become data driven.   Read sales reports generated from the CRM systems.   Manager need to understand what goes on in the sales team so that can coach sales rep to win more deals.
5. Re-engineer process when necessary.  The current process may be outdated and is able to resolve yesterday’s problem.
6. Lead your team by setting targets and goals inside the CRM systems while maintaining an empathy.
7. Be supportive.   We live in a time that people more than ever need care and support.

How to Motivate Your Sales Team in 2025

1. Money can motivate people but it is not the only factor.   Job fulfillment is another factor.    You can make your sales rep’s more fulfilling.   Help them feel more purposeful.   Show them how the actions/solutions they make/offer today can make an impact for customers and people around them.     When sales rep focuses on helping people, they more likely feel good and the job becomes more fulfilling.
2. Reduce conflict and/or obstacles in the team environment. If sales reps are in conflict, bring them to find common ground and move past the conflict.
3. Make yourself trustful for them. If sales rep is upset with you and you don’t know it, you may see them indifferent to make commitment.   Manager may need to reflect on own behavior as a leader, did you do or say something that could have been misunderstood?    If so, clarify and show compassion.
4. When sales reps perceive the target as too challenging and feel helpless. Manager can help break the target down into smaller goals.   Work with them to develop a plan and explain how you will support them in achieving them.
5. Give them extra time to reset. Sales rep can feel down because of customer rejections or missing targets and often they just need some hours or a day off to reflect and bounce back.

CRM is a great tool but why many organizations still fail to adopt it.

Read more about this article: Why CRM project still fails.